Honors Hospitality and Tourism Marketing
This course is designed for students interested in an advanced study of the hospitality and tourism industry. Emphasis is placed on the following principles as they apply to the industry: Business management, career development options, client relations, ethics, events and restaurant management, facilities management, legal issues and contracts, promotion, operations and sponsorships. Skills in communications, human relations, mathematics, psychology, and technical writing are reinforced in this course. Work-based learning strategies appropriate for this course include marketing simulations, projects, teamwork, DECA leadership activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies.
The purpose of this course is to provide students with an honors curriculum that includes depth in rigor, accelerated pacing, complexity, challenges, and creativity beyond the standard level course. Curriculum content extensions and additional topic objectives selected will provide critical thinking and problem-solving skills to meet the needs of advanced learners. The standards and objectives relate to Career and Technical Education, English Language Arts, Math and 21st Century skills.
This course is aligned to post-secondary opportunities and/or industry recognized standards/ credentials.
21st Century Skills developed:
- Communications knowledge and skills—the ability to exchange information and ideas with others through writing, speaking, reading or listening
- Analytical knowledge and skills—the ability to derive facts from data,
- findings from facts, conclusions from findings and recommendations from conclusions
- Critical thinking/problem-solving knowledge and skills
- Production knowledge and skills—the ability to take a concept from an idea and make it real
- Teamwork—the ability to be an effective member of a productive group
- Priorities/time management—the ability to determine priorities and manage time commitments and deadlines
- Identification of competitive conditions within market areas
- The basic steps involved in starting a business in an international setting
- The ability to interpret financial statements
- Identifying consumer behavior
- The impact of global cultural differences
Standards and Objectives
Unit 1/ Unit 3 Honors Project EXTENSION:
Students will deepen their understanding of the multi-faceted segments of the hospitality and tourism industry by creating a new interactive and informational website for an economically depressed city or town who has recently undergone significant revitalization. The website will include options for multicultural and multi-generational experiences to appeal to a wide demographic.
Unit 2 Honors Project EXTENSION:
Students will demonstrate their knowledge of needed infrastructure, budget allocation, tax revenue appropriation and sales forecasts in a sales presentation for bringing a large festival or event to their town. Students will submit a strategic plan with a focus on costs and profits, promotional materials and visual representations and an oral sales report.
Unit 4 Honors Project EXTENSION:
Students will demonstrate their knowledge and put into practice excellent customer service skills. They will establish themselves as an “expert” in the travel industry and develop promotional materials in order to secure customers and clients. Students will act as travel agents for a faculty member and plan travel options that meet and satisfy their budget needs. Students will be expected to meet with their clients and gain new business from referrals, score well on customer feedback forms and successfully follow up after the sale.
Semester Long Honors Portfolio Project is covered in a semester-long DECA Business Operations Research Project that consists of multiple due dates, a written portfolio, 15 minute presentation and cooperation with a local business owner.
In the documents tab for the course website, parents and students can find the class syllabus, which contains grading information and behavioral expectations.
To access the Parent Curriculum Documents, please follow the link below.
Instructional Materials and Methods
This course will be taught using text resources, supplementary materials prepared by MBA Research, computer programs, and graduated task and project rubrics that are appropriate for advanced learners. Instructional strategies will incorporate CTE, ELA. Math and 21st Century Skills. Also included are teacher as facilitator, student led learning, and project-based learning instructional strategies. These strategies help prepare the advanced learner for career, college and community readiness.
Instructional strategies implemented in this course are:
- Collaborative learning
- Cross-curricular integration
- Complex and multi-step problem solving
- Project based learning
- Technology driven activities
Hospitality and Tourism should implement instructional materials such as MS Office, Adobe, Internet, LAP’s and DECA materials that are accepted as industry standards.
Students are assessed using an assortment of methods in this course. All formal and informal assessments are aligned with the honors level curriculum and instructional best practices which include pre-assessments, formative and summative assessments. Project based assessments will also be used to generate ongoing student data to meet the needs of the advanced learner. Students will be provided opportunities for self-assessment and peer assessments to adjust and improve learning.
Assessment practices are based on honors level blueprint and differentiated instruction is provided based on assessment data feedback throughout the entire course. For example, rubrics and scoring guides are created based on real world and industry standards for this course.
Individual and collaborative assessments may include, but are not limited to: rubrics, portfolios, objective tests, performance tests, self evaluation and reflection.