• ALL CONTENT, ASSIGNMENTS AND STUDENT FEEDBACK ARE LOCATED IN CANVAS

     

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    In this course, students are introduced to the industry of sports, entertainment and event marketing. Students acquire transferrable knowledge and skills among related industries for planning sports, entertainment, and event marketing. Topics included are branding, licensing, and naming rights; business foundations; concessions and on-site merchandising; economic foundations; human relations; and safety and security.

    Most assignments are project-based with an emphasis on technology and communication provided. Independent research will be essential for students to successfully contribute to the collaborative nature of this course.

    Supplies

    • USB Flash Drive

    • Earbuds/ headphones with the auxiliary jack (the cheap kind)

    • Folder: Most of your work is submitted digitally, but you will need a place to organize a few paper items

    • Pen/pencil/ paper