• Honors Sports and Entertainment Marketing I

    This course is designed for students interested in an advanced study of the application of marketing to sport/event products. Emphasis is placed on the following principles as they apply to the industry: diverse products as the sporting event itself, its athletes, sport facilities or locations, sporting goods, personal training, and sports information. In addition, event marketing principles and concepts will include broader concepts beyond sport events as well as other events such as fairs, concerts, trade shows, festivals, plays, product launches, causes, etc. It is the marketing of all these sport/event products as well as other products through the use of sports/events.


    Skills in communications, human relations, mathematics, psychology, and technical writing are reinforced in this course. Work-based learning strategies appropriate for this course include marketing simulations, projects, teamwork, DECA leadership activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies.

    Curriculum Content

    The purpose of this course is to provide students with an honors curriculum that includes depth in rigor, accelerated pacing, complexity, challenges, and creativity beyond the standard level course.  Curriculum content extensions and additional topic objectives selected will provide critical thinking and problem-solving skills to meet the needs of advanced learners.  The standards and objectives relate to Career and Technical Education, English Language Arts, Math and 21st Century skills.  


    This course is aligned to post-secondary opportunities and/or industry recognized standards/ credentials.


    21st Century Skills developed:

    • Communications knowledge and skills—the ability to exchange information and ideas with others through writing, speaking, reading or listening
    • Analytical knowledge and skills—the ability to derive facts from data, 
    • findings from facts, conclusions from findings and recommendations from conclusions
    • Critical thinking/problem-solving knowledge and skills
    • Production knowledge and skills—the ability to take a concept from an idea and make it real
    • Teamwork—the ability to be an effective member of a productive group
    • Priorities/time management—the ability to determine priorities and manage time commitments and deadlines
    • Identification of competitive conditions within market areas
    • The basic steps involved in starting a business in an international setting
    • The ability to interpret financial statements
    • Identifying consumer behavior
    • The impact of global cultural differences

    Standards and Objectives

    1.04, 1.05, 1.06 1.10, 2.03, 3.01  Honors Project EXTENSION: Pitch a Sports Product

    Students will deepen their understanding of product service management as it relates to sports products and services by developing a new to market product or service for a given target market.  Students will use research and brainstorming techniques along with creativity to create a written proposal for a new product or service with respect to the marketing and promotional mix, competition and pricing structure that fits the target market.


    1.10, 2.01-2.03, Unit 3 and 4.03  Honors Project EXTENSION: Plan and Execute an Event

    Students plan an event from the ground up and present their plan to a member of the school administrative team for execution.  Items to be included in the final presentation must cover rationale for event, costs and profits, safety and security, ticketing, production schedules, and a comprehensive risk assessment and contingency plan.  Students will solicit feedback from a member of the school administration and work diligently to execute the event and conduct follow up activities to ensure a continuous improvement process for future events.


    Semester Long Honors Portfolio Project is covered in a semester-long DECA Integrated Marketing Campaign that consists of multiple due dates, a written portfolio, 15 minute presentation and cooperation with a local business owner.


    Curriculum Plan

    In the documents tab for the course website, parents and students can find the class syllabus, which contains grading information and behavioral expectations. 

    To access the Parent Curriculum Documents, please follow the link below.




    Instructional Materials and Methods

    This course will be taught using text resources, supplementary materials prepared by MBA Research, computer programs, and graduated task and project rubrics that are appropriate for advanced learners.  Instructional strategies will incorporate CTE, ELA. Math and 21st Century Skills.  Also included are teacher as facilitator, student led learning, and project-based learning instructional strategies. These strategies help prepare the advanced learner for career, college and community readiness.


    Instructional strategies implemented in this course are:

    • Collaborative learning
    • Cross-curricular integration
    • Complex and multi-step problem solving
    • Project based learning
    • Technology driven activities


    Sports and Entertainment Marketing I  should implement instructional materials such as MS Office, Adobe, Internet, LAP’s and DECA materials that are accepted as industry standards.



    Students are assessed using an assortment of methods in this course.  All formal and informal assessments are aligned with the honors level curriculum and instructional best practices which include pre-assessments, formative and summative assessments.  Project based assessments will also be used to generate ongoing student data to meet the needs of the advanced learner.  Students will be provided opportunities for self-assessment and peer assessments to adjust and improve learning.


    Assessment practices are based on honors level blueprint and differentiated instruction is provided based on assessment data feedback throughout the entire course. For example, rubrics and scoring guides are created based on real world and industry standards for this course.


    Individual and collaborative assessments may include, but are not limited to: rubrics, portfolios, objective tests, performance tests, self evaluation and reflection.






    In this course, students are introduced to the industry of sports, entertainment and event marketing. Students acquire transferrable knowledge and skills among related industries for planning sports, entertainment, and event marketing. Topics included are branding, licensing, and naming rights; business foundations; concessions and on-site merchandising; economic foundations; human relations; and safety and security.

    Most assignments are project-based with an emphasis on technology and communication provided. Independent research will be essential for students to successfully contribute to the collaborative nature of this course.


    • USB Flash Drive

    • Earbuds/ headphones with the auxiliary jack (the cheap kind)

    • Folder: Most of your work is submitted digitally, but you will need a place to organize a few paper items

    • Pen/pencil/ paper