Honors Sports and Entertainment Marketing II

    This course is designed for students interested in an advanced study of sports, entertainment, and event marketing. Emphasis is placed on the following principles as they apply to the industry: Business management, career development options, client relations, ethics, events management, facilities management, legal issues and contracts, promotion, and sponsorships. Skills in communications, human relations, mathematics, psychology, and technical writing are reinforced in this course. Work-based learning strategies appropriate for this course include marketing simulations, projects, teamwork, DECA leadership activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies.


    Curriculum Content

    The purpose of this course is to provide students with an honors curriculum that includes depth in rigor, accelerated pacing, complexity, challenges, and creativity beyond the standard level course.  Curriculum content extensions and additional topic objectives selected will provide critical thinking and problem-solving skills to meet the needs of advanced learners. The standards and objectives relate to Career and Technical Education, English Language Arts, Math and 21st Century skills.  


    This course is aligned to post-secondary opportunities and/or industry recognized standards/ credentials.


    21st Century Skills developed:

    • Communications knowledge and skills—the ability to exchange information and ideas with others through writing, speaking, reading or listening
    • Analytical knowledge and skills—the ability to derive facts from data, 
    • findings from facts, conclusions from findings and recommendations from conclusions
    • Critical thinking/problem-solving knowledge and skills
    • Production knowledge and skills—the ability to take a concept from an idea and make it real
    • Teamwork—the ability to be an effective member of a productive group
    • Priorities/time management—the ability to determine priorities and manage time commitments and deadlines
    • Identification of competitive conditions within market areas
    • The basic steps involved in starting a business in an international setting
    • The ability to interpret financial statements
    • Identifying consumer behavior
    • The impact of global cultural differences

    Standards and Objectives 

    1.02, 1.03 Honors Project EXTENSION:

    Utilizing the NFLPA summer internship application project, students will successfully complete all required steps to simulate a complete college internship package with an emphasis on business correspondence.  In addition, students will create a comprehensive summer budget based on the living expenses associated with the internship and the current internship benefit package.


    1.05 Honors Project EXTENSION:

    Develop and Design communication materials in order to plan and inform potential sports teams when traveling abroad. Specific focus will center around legal and cultural differences, societal norms and stereotypes.  


    1.06, 1.07, 1.08, 1.09, 1.10, 1.11, 1.12, 1.13, 1.14 and 1.15, Unit 2, Unit 3, Unit 4  Honors Project EXTENSION:

    Students will complete the  Sports and Entertainment Marketing Business Operations and Research and the Creative Marketing DECA Event.  This comprehensive project will work with a local business in order to design, conduct and analyze a research study.  Students will prepare a strategic plan and proposed budget. Students will present their findings to the business using creativity and innovation, critical thinking and problem solving skills, flexibility and adaptability, and initiative and self-direction.  This is a semester long capstone endeavor that will take several weeks to plan and complete.


    Unit 2 Sponsorship Selling Honors EXTENSION:

    Students will research and develop tiered sponsorship packages for the naming rights of a new sports complex at the local high school.  Communication skills, pricing knowledge, promotional activities and market planning expertise will be assessed throughout the project.


    Unit 3 Honors Project EXTENSION:

    Students will design and implement a comprehensive promotional  and licensing plan for a minor league team or concert tour.


    Unit 4 Honors EXTENSION is covered in the semester long DECA projects mentioned in Unit 1.


    Curriculum Plan

    In the documents tab for the course website, parents and students can find the class syllabus, which contains grading information and behavioral expectations. 

    To access the Parent Curriculum Documents, please follow the link below.




    Instructional Materials and Methods

    This course will be taught using text resources, supplementary materials prepared by MBA Research, computer programs, and graduated task and project rubrics that are appropriate for advanced learners.  Instructional strategies will incorporate CTE, ELA. Math and 21st Century Skills. Also included are teacher as facilitator, student led learning, and project-based learning instructional strategies. These strategies help prepare the advanced learner for career, college and community readiness.


    Instructional strategies implemented in this course are:

    • Collaborative learning
    • Cross-curricular integration
    • Complex and multi-step problem solving
    • Project based learning
    • Technology driven activities


    Sports and Entertainment Marketing II should implement instructional materials such as MS Office, Adobe, Internet, LAP’s and DECA materials that are accepted as industry standards.



    Students are assessed using an assortment of methods in this course.  All formal and informal assessments are aligned with the honors level curriculum and instructional best practices which include pre-assessments, formatives and summative assessments.  Project based assessments will also be used to generate ongoing student data to meet the needs of the advanced learner. Students will be provided opportunities for self-assessment and peer assessments to adjust and improve learning.


    Assessment practices are based on honors level blueprint and differentiated instruction is provided based on assessment data feedback throughout the entire course. For example, rubrics and scoring guides are created based on real world and industry standards for this course.


    Individual and collaborative assessments may include, but are not limited to: rubrics, portfolios, objective tests, performance tests, self evaluation and reflection.